Customer Discovery is the process of defining and validating core business assumptions based on customer needs. Speaking directly to your potential customers is an important first step to prove that you:
- Have correctly identified your target market
- Are solving a real pain point for your customer
- Have a unique value proposition
- Will have a viable business
This self guided program will give you a step-by-step framework to help you launch a business that resonates with your customers and better positions you for success. You will have access to SURGE mentors who will provide feedback and accountability throughout your journey.
Course Content
Module 1: Business Model Design
Module 2: Problem Discovery Interviews
Module 3: Conducting Interviews
Module 4: Offer Design
Module 5: Offer Delivery
